Dr. Abdulmajeed Al-Hathlaq
EXPERTISE, MADE FOR ATTENTION
- Client
- Dr. Abdulmajeed Al-Hathlaq
- Category
- Media production
- Year
- 2025
Dr. Abdulmajeed Al-Hathlaq brings medical expertise into a space where attention moves fast. As a plastic surgeon and medical educator, his content carries knowledge that deserves more than a passing scroll. The opportunity was to make that expertise easier to experience without making it feel less expert. Together, we shaped a clearer, sharper social language where complex information could become accessible, engaging, and easy to follow while preserving the credibility behind every word. Because expertise should never have to compete with the format the format should know how to carry it.
EXPERTISE, MADE FOR ATTENTION
The idea
Translate medical expertise into a social language that feels clear, engaging, and effortless to follow.
The goal
Help Dr. Abdulmajeed’s knowledge reach people in a format built for how they actually consume content today.
The challenge
Hold attention without simplifying the medicine or compromising the credibility behind it.
Scope of work
- 01Medical Content Strategy
- 02Short Form Video Direction
- 03Social Content Editing System